Miami Beach City Commission ·
Miami Beach Votes to Let GTA 6 Branding Onto Its Beach Chairs
The real city that Vice City is drawn from has voted on GTA 6. On September 10, Miami Beach's commission backed talks with Rockstar over a launch campaign on its sand, by four votes to three.
What it changes in the game
The 4-3 vote lets the city negotiate; it is not a signed contract yet, and the terms can still change or fall through. Press preview [1]
Subtle Vice City or VI logos would go on beach chairs and umbrellas run by the private operator Boucher Brothers, not on lifeguard stands or other city landmarks. Press preview [1]
Rockstar and Take-Two would pay $3 million to $4 million for a campaign from mid-October to the end of the year, kept clear of Art Basel in early December. Press preview [1]
Still unknown: Whether the contract gets signed, and what the logos will look like.
Sources
- GTA BOOM — Miami Beach just voted to put GTA 6 branding on its beach chairs, Sep 11, 2026 · checked Oct 3, 2026
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