Release

Sensor Tower estimates · via GTA BOOM ·

GTA 6 Pre-Orders Jumped After the Extended Look, Estimates Say

The Extended Look did what Rockstar wanted. Market analyst Sensor Tower estimates a sharp jump in GTA 6 pre-orders around August 27, the day the 26-minute video premiered. These are model estimates; Take-Two has published no unit count.

By GTA 6 Activities desk · Published

Lucia in a red bandana in a car, a fistful of cash in her hand, from Trailer 1.
© Rockstar Games · Trailer 1 frame

What it changes in the game

  1. GTA 6 trailersNew

    Pre-orders rose an estimated 436% on August 27 against the day before, and about 572% over the two days against the previous 30-day average. Community reported [1]

  2. GTA 6 release dateNew

    By platform, PlayStation pre-orders were up an estimated 606% that day and Xbox 127%; PlayStation holds about 77% of all pre-orders. Community reported [1]

  3. GTA 6 editionsNew

    Close to 90% of buyers in the estimate picked the $99.99 Ultimate Edition over Standard. Community reported [1]

Still unknown: Official sales: Take-Two's Strauss Zelnick only calls them "unprecedented".

Sources

  1. GTA BOOM — GTA 6 pre-orders surged over 570% after the Extended Look premiere (Sensor Tower estimates), Aug 31, 2026 · checked Oct 3, 2026

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